CDI - Paid Media E-Commerce Manager F/H

We’re looking for a Paid Media e-Commerce Manager to take full ownership of our paid media performance and directly impact e-commerce growth. This role requires a business-driven, structured and results-oriented mindset, with the ability to arbitrate budgets based on commercial priorities, while continuously testing, optimizing and scaling new approaches across paid channels.

Role Scope & Ownership

1. Own and drive paid e-commerce performance across Paid Search and Paid Social channels with clear accountability on ROAS, CPA and revenue growth

2. Manage & arbitrate paid media budgets based on business objectives, seasonality and market-level priorities, with full ownership of performance outcome

3. Analyze performance and translate results into clear, actionable recommendations directly connected to e-commerce impact.

4. Build strong, long-term relationships with agencies and external partners, actively challenging them to leverage the latest platform innovations, run A/B tests and continuously push the brand toward best-in-class performance.

Paid Social

1. Drive and optimize Paid Social campaigns (Meta, TikTok, Snap) with a performance-first mindset

2. Work closely with E-merchandising, Marketing and Social Media teams to ensure the right products, messages and formats are activated.

3. Explore new plateforms, formats and approaches through a structured test & learn → scale methodology

Paid Search & Feed Management

1.       Own and optimize Paid Search & Shopping channels (Google, Microsoft, Yahoo) with a focus on scalability, efficiency and revenue growth.

2.       Drive product feed optimization (structure, attributes, prioritization, exclusions, enrichment) as a key performance lever.

3.       Stay continuously up to date with Paid Search evolutions, including AI- and LLM-driven search experiences, new Google Ads formats and surfaces as well as automation and bidding innovations.

4.       Build SEA x SEO synergies and build incrementality tests working in close collaboration with our traffic and acquisition manager and external agencies

Audience, Data & Customer Journey

1.       Contribute to the definition and activation of audience segmentations across paid media, in collaboration with Client Engagement team

2.       Understand and leverage first-party and customer data to improve targeting, media efficiency and incremental performance.

3.       Analyze and explain the end-to-end customer journey, connecting media exposure, website behavior and conversion performance.

4.       Extract and share key learnings from data and audiences to continuously refine media strategies and improve overall performance.

Profile

·       6–8 years of confirmed experience in performance marketing / e-commerce, in demanding, performance-driven environments (in-house or agency).

·       Bilingual in French and English (other languages are a plus).

·       Strong expertise in Google Ads with solid experience managing Paid Social campaigns (Meta, TikTok, Snap, others…).

·       Proven ability to own performance, manage significant budgets and challenge agencies on strategy and execution.

·       Strong analytical mindset with a clear understanding of the e-commerce funnel (ROAS, CPA, CVR) and customer journey.

·       Structured, autonomous and results-oriented, with clear, solution-driven communication.

·       Team player with a collective mindset and strong curiosity to understand the broader business beyond media KPIs

·       Comfortable working with data, reporting and dashboards.

·       Strong interest in innovation, automation and AI-driven media evolution.