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CDI - Social Media Project Manager F/H

  • On-site
    • Paris, Île-de-France, France
  • Marketing

Job description

As part of the Marketing & Communications Department, and under the direction of the Head of social media, the Social Media Project Manager will support the execution of the global social media strategy, overseeing all day-to-day operations. The role is responsible for directly managing the Brand’s owned media western platforms and serves as a main point of reference to coordinate the  strategy around the eastern platforms (Weibo, WeChat, RED, Douyin, KakaoTalk, Line)

Key Responsibilities:

  • Update, manage the 360 editorial plan according to marketing calendar and business needs, ensuring alignment across departments to contribute to the overall social strategy

  • Serve as a main point of reference with the local APAC teams: align on product launches, asset delivery, and editorial calendar on main eastern platforms, making sure the strategy is executed at a global level

  • Collaborate closely with the Communications, Image, Influence and Marketing teams to ensure alignment with the 360° marketing strategy, maintaining consistent messaging across all channels and ensuring seamless interdepartmental communication.

  • Responsible for content publication across all Western platforms (Instagram, Facebook, TikTok, LinkedIn, Snapchat, YouTube)

  • Support the Head of social media in identifying content needs to craft compelling narratives and visual briefs, through content ideation and scripting.

  • Collaborate with Influence, VIPs and press teams to leverage brands partnerships

  • Ensuring operational management of community management activities and crisis handling across platforms.  

  • Responsible for copywriting activities across channels making sure it’s consistent with the brand’s tone of voice

  • Monitor social media trends and competitor activities to stay ahead of the curve and propose innovative content ideas.

  • Develop and refine performance analysis across social platforms, supporting the team in delivering monthly reports.

Requirements:

  • Bachelor’s degree in marketing, Communications, or a related field.

  • Minimum of 3 years’ experience in social media management, ideally within the fashion or luxury industry.

  • Knowledge of Asian social media platforms (e.g., WeChat, Weibo, RED, Line, KakaoTalk).

  • Strong writing and storytelling skills with the ability to craft engaging social-first content

  • In-depth understanding of the social media ecosystem, trends, and analytics tools (e.g., Instagram Insights, Meta Business Manager, reporting tools).

  • Creative mindset with strong attention to detail and a passion for luxury fashion

  • Ability to manage multiple projects simultaneously in a fast-paced environment.

  • Excellent communication skills in English, both written and spoken.

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